Flower delivery is a core service offered by flower shops. Clients frequently look at their selection of flower arrangements in-store or online. Customers' purchases are then delivered to a recipient's address. Devoted to providing customer satisfaction, florists take the time to take a look at their needs. They bring clients only the most immaculate flowers and arrangements. This means seeing to it they last for more than a handful days. And every single florist knows that trying to keep flowers fresh is and has to be their # 1 priority.
Proper Storage In-Store and Before Delivery
One of the most productive means to have long-lasting flowers is to keep them cool. It's also ideal to store them out of direct light. To help make that happen, most, if not all, florists own at least one fridge cooler in their store. This keeps their stock of flowers cool and fresh. Others even get particular storage machines to keep their floral products at a brisk 36-46 ° F. Florists also place finished arrangements in a cooler prior to delivery or pick-up. This holds the flowers in good shape until they get to the customer or recipient. A ton of larger stores also purchase cooling trucks or temperature control devices. With temps at 36-46 ° F, floral orders remain fresh even with long-distance trips. Several flower shops also provide same-day delivery in their city and neighboring cities. So, clients can send wonderful arrangements to their loved ones in as fast as a couple hours!
Development of Flower Delivery
In addition to working their business, florists get orders from customers. They also talk to customers about demands they have for big celebrations and special holidays. Before the web, many of the flower shop's clientele were walk-ins and calls. These clients typically needed a single bouquet or arrangement delivered that same day. Nowadays, clients occasionally place large orders or made-to-order floral arrangements. These are usually particular to functions like:
- a wedding
- an extravagant party
- holiday bash
- a celebration of life.
After receiving their orders, florists produce the designs depending on the client's needs. These orders are then either prepared for pick-up or sent for delivery.
Who Does the Flower Delivery?
Florists are in charge of crafting and putting together floral arrangements for their customers. Flower delivery drivers then gather floral orders at flower shops and deliver them. Flower delivery posts are usually entry-level duties, so no prior experience is required. But at a minimum, they need to hold a valid driver's license and a spotless driving record. Most flower shops use box trucks to deliver their goods to clients. Drivers need to know how to drive and look after these vehicles. The basic rundown of a flower delivery drivers' duties are:
- Stacking flower arrangements into the delivery vehicle
- Looking for any damages informing the florist about any issues
- Taking floral orders to clients' or their recipients' homes or offices
- Occasionally, asking for the recipient's signature as proof of delivery
Apart from that, drivers also assist in the shop or stockroom. These involve unpacking deliveries of flower inventories. They may also help the staff arrange floral products in the stockroom.
Read about our flower designer service.